Conversion & Analytics Specialist (Auto)

“There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised cars and are backed by a huge global footprint - there really is no company like us.

About the role
As an Analytics Specialist at Honda, you will own reporting, measurement and analysis of the automotive website and marketing campaign performance. This will involve developing and maintaining dashboards and ongoing reporting to support the day-to-day trading of the business.

You will support the enhancement of our online customer experience by providing ad-hoc analysis that provides clear, actionable insights to stakeholders to drive continuous improvement across our digital channels. Your work will focus on analysing user behaviour, identifying opportunities for improvement, and contributing to the company’s digital strategy. This role is central to driving customer engagement and supporting business growth through data-informed decisions and targeted enhancements.

You will lead the development of actionable insights and strategic recommendations that align with broader business objectives. Applying a design thinking approach, you will explore user needs, challenge assumptions, and deliver innovative solutions with a creative flare.

How you'll make an impact

• Own our digital reporting capability, enabling the measurement of our marketing and digital initiatives along with actionable insight to drive sales growth
• Develop and monitor our analytics platforms and capability, ensuring data integrity while identifying opportunities to improve our data maturity and operational efficiency

• Leverage analytics tools to uncover user behaviour insights
• Support the reporting and analysis of A/B testing and experimentation results to optimise landing pages and key content
• Support the management of experimentation and personalisation platforms like Marketing Cloud Personalisation to enable our experimentation program to drive and measure targeted experience optimisation
• Support in designing and executing MarTech solutions that enable conversion optimisation, personalisation and segmentation strategies across digital channels to enhance user engagement and conversion
• Engage with internal and external stakeholders to align digital efforts with broader business objectives and manage supplier relationships

What you'll bring to Honda

• 5+ years of experience as an analytics, optimisation, or digital analyst
• Tertiary qualifications in Digital, Marketing, Mathematics, Statistics, Computer Science, or related field
• Demonstrated experience owning the configuration of GTM and Google Analytics
• Proven experience in data analysis that supports performance reporting and optimisation of digital experience
• Deep experience with analytics, reporting and data visualisation tools such as GA4, Tableau, LookerStudio etc
• Excellent technical skills analysing and synthesising data via GA4, BigQuery, SQL, Python, Excel, etc
• Experience with CX insight tools like SimilarWeb, Hotjar, Optimizely, Fullstory DXI, etc
• Salesforce Marketing Cloud &/or Commerce Cloud experience greatly valued
• Familiarity with Confluence and Jira; strong proficiency in Office 365 highly appreciated

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Paid Parental Leave
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Wellbeing support - Wellbeing Day, Trained Mental Health First Aiders
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Onsite Gym (Head Office)
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way.

Experience The Power of Dreams for yourself!

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.