Executive_Branding & Communication

Short Description

Initiate and drive promotional program for new product, major or minor and color change models to ensure go to market activities are successfully execute in line with the identified targets and goals.
Administrative
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Provide admin support for procurement and bike tendering (including EPR submissions), while managing bike assets, branded merchandise, and ensuring consistent brand representation as the brand custodian.
Operational
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Creating promotional plans and strategies to increase product visibility and awareness. This may involve setting objectives, budgeting, and choosing appropriate channels.
Developing promotional materials such as advertising copy, social media content, brochures. Ensuring these materials effectively communicate the product's features, benefits, and value.
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Conceptualize and prepare product communication brief to accurately share BSH intention to creative agency to prepare promotional proposal.
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Custodian of product promotion schedule and plan to ensure each activity is completed on a timely manner.
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To maintain expenses and investments within allocated budget.
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To liaise and collaborate cross functionally with other div / genpo / agency on project requirements, proposals, quotations, and other necessary matters.
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Maintain Honda and Boon Siew Honda’s corporate and visual identity.
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Undertake any other projects, tasks and duties as assigned by superiors from time to time.

Education