Marketing Specialist -Marine

“There are qualities which lead to success. Courage, perseverance, the ability to dream and to preserve." - Soichiro Honda

At Honda Australia, our curiosity about human beings drives us to create products that deliver joy to people's lives. It is our continual pursuit of dreams, inspiring philosophy, and commitment to customers that establish the spirit of Honda. As a company built on dreams, our associates are passionate and inquisitive, and dedicated to putting the customer at the centre of everything it is we do. We produce some of Australia's most recognised products and are backed by a huge global footprint - there really is no company like us.

About the role
As a Marketing Specialist in our Brand & Marketing division, you'll be at the helm of crafting and executing a unified marketing strategy that aligns with our business goals. You'll dive deep into insights and data to support both short-term and long-term marketing objectives, driving growth for Honda.

In this role, you will be delivering impactful marketing strategies and plans. You'll be the voice of our consumers, understanding their needs and translating those insights into growth for our business.

How you'll make an impact

• Review business objectives, strategies and develop marketing plans accordingly
• Manage the retail marketing program & Implement retail merchandising plan
• Maximise return on marketing investment through driving effective campaigns and marketing led initiatives.
• Manage the marketing program including sales campaigns, new product/service launches and product revisions
• Develop campaign briefs and targets using customer and business insight.
• Collaborate with the digital & website teams to deliver the best experience and journeys for consumers
• Assess and report on performance, identifying gaps and providing strategies to address the gaps
• Work with wider team of project managers to keep calendar of activities on track

What you'll bring to Honda

• 6+ years of experience in a Marketing, Brand or Digital Marketing role
• Tertiary qualifications in Marketing or Business, or related field of study
• Experience in the marine, motorcycle or power equipment or related industries, or a proven track record in other franchising, loyalty or retail industry (desirable)
• Proven experience in marketing strategy, communications, retail marketing, and significant digital marketing expertise
• Proven ability to engage and influence a diverse range of stakeholders and enhance business performance
• Demonstrated experience in generating actionable insights from complex data sets
• Extensive experience in managing advertising and media agencies
• Strong project management, verbal, and written communication skills

The Honda Experience

• Attractive lease programs - vehicles & motorcycles
• Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
• Free loan program for lawn and garden equipment (Victorian Associates)
• Flexible Work Arrangements
• Paid Parental Leave
• Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
• Employee Assistance Program for associates & immediate family members
• Wellbeing support - Wellbeing Day, Trained Mental Health First Aiders
• Cultural Flex Days - substitute two public holidays
• Access to professional development courses
• Onsite Gym (Head Office)
• Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other's capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.

Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you'll be part of a passionate, diverse group who truly enjoy what we do! That's the Honda way.

Experience The Power of Dreams for yourself!

Applicants must satisfactorily complete a National Criminal Records check to undertake this role.

If you are interested in the position and feel your skills match the criteria for the role, we would like to hear from you.